Discovery
How prospects find Luminous. The public-facing marketing page that explains the product, shows demo sites, and drives signups.
Brand DNA Intake
Before generating anything, we need to understand the business. Two paths depending on whether they already have a web presence.
Path A: Existing Site
Prospect pastes their current website URL. Brand DNA microservice scrapes it and extracts the full brand profile automatically using AI analysis.
Path B: New Business
No existing site. A guided multi-step questionnaire builds the same Brand DNA profile from scratch — who they are, what they do, how they want to be perceived.
Brand DNA Profile
Both paths converge here. The prospect reviews their complete Brand DNA profile — an editable one-sheet of their brand identity. This is what the AI will use to build their site.
AI Generation
Our proprietary AI engine takes the full Brand DNA profile and generates a complete website. Industry-tuned prompts, conversion-tested layouts, and copy patterns refined across hundreds of sites. Not a generic AI wrapper.
Choose Your Design
Three distinct concepts generated from the same Brand DNA. Different layouts, hero styles, and visual treatments. Pick the one that feels right, or regenerate for new options.
Preview & Pay
Prospect sees exactly what was generated — content counts, a live preview of the site, and the feature list. One click to Stripe Checkout.
Site Provisioned
After payment, everything happens automatically. The site is live and the client gets login credentials. Brand DNA profile is saved to the ops DB for future reference.
Stripe webhook triggers the full provisioning pipeline. Brand DNA record persisted in ops DB. The prospect watches progress, then sees their live site.
- Brand DNA saved to ops DB (client record)
- Cloudflare Pages project created
- DNS records configured
- All generated content seeded to D1
- Admin user created with magic link
- First build triggered and deployed
- Login email sent automatically
First Login
Client lands on the Pages view with a Getting Started checklist. Five steps to personalize their site: business info, logo, photos, edit a page, publish.
Page Editor
Block-based page editor. Click a block to edit its content, drag to reorder. SEO settings panel. Preview and Deploy buttons. Auto-saves drafts.
Services
Collection management for business services. Add, edit, duplicate, delete. Each service has name, description, price, and image. Rendered automatically on the site.
Team Members
Manage team profiles. Name, title, biography, photo. Same CRUD pattern as services. Also: testimonials and FAQs collections accessible from the sidebar.
Site Settings
Brand customization: accent color picker, font pair selector, logo URL. Business info, address, hours. Social links. GTM integration. Domain and Go-Live automation.
Analytics
First-party analytics powered by a Cloudflare Workers beacon. Page views, top pages, referrers, devices. 7-day, 30-day, and 90-day views. No third-party scripts.
Help & Guides
Self-service support. 9 expandable sections covering every CMS feature. Quick Find index for jumping to topics. Support email contact at the bottom.
